Yesterday I saw an interesting use of Social media I had not witnessed before. Paul McCartney who star4ts his Australian tour this week is holding a competition. It is to have a meet and greet as well as attend his sound check. Ordinarily, this wouldn’t be such a big deal, but what caught my eye was how they are conducting the competition.
Firstly to enter you have to post on any social platform why you are his biggest fan. On top of this, you then have to include a series of Hashtags as well and embed a supplied picture from the promoter. The competition is then drawn and you are contacted via your social account. The tides are sure turning back in the day you would have to call a 1900 number where the organization would collect monies from the calls or physically send in an entry. I find this to be a really creative use of it as a communication tool. It allows those who are engaged with him and the brand to feel more that bit more engaged. It builds awareness and excitement for the tour.
This kind of engagement is the way of the future. By limiting the entry to 25 words one has to be creative and engadged. For those who are interested here is my entry.
Tonight I had the great delight of attending a screening of Paul McCartney and Wings Rockshow. This film brings back many great memories. I used the play the live album from this tour all the time as a teenager and drive my parents insane. I have seen Paul many times in person but I was only born the year the film was released so this was particularly special as it wasn’t possible for me to be at this tour. Its especially pleasing that Paul at his very peak can now be viewed in such a fantastic way. The film is great bar a few issues relating to the age of the source material. I also have to say what a band Wings were they were one of the best live acts of the 70’s and here it shows. There material is diverse and there performance as a band are very tight.
Here are my plusses and minuses about the remastered film from a critical point of view.
Paul vocals sounded damm incredible upfront strong bluesy and soulful . His piano was mixed rite up front so I got to admire his piano playing. This is often his overlooked skill , his playing here is sweet and funky where it needs to be.
His bass work is just amazing and sounded great. I loved hearing the different live versions of the material to what I know so well on Wings Over America. The stage patter and in between song stuff just great, it helped give you that intimacy of being there. its funny seeing the band so big on the screen shows how stoned they were Linda and Denny especially. Great being able to see Linda and Jimmy alive at there peak. I felt like I was there in the arena , it was as if the cinema disappeared and He was playing to me.
A few minor quibbles though . The mix had the backing vocals to low in my opinion , you would cut to denny or linda and there was nothing no audible singing, this was especially prevalent during Maybe Im Amazed. The editing in places is a tad rough especially coming out of the Long and winding road , the cut is very hard and is noticeable . You could definitely tell which was 16mm footage and what was 35mm. The 35mm stuff was so pristine it could of been shot yesterday. Lastly I wanted more horns they were a bit soft in places. Lastly a few times I had the feeling we were listening to some overdubbed songs some felt to dry and not enough reverb from the stadium.
His bass work is just amazing and sounded great. I loved hearing different live versions to what I know so well on Wings Over America. In some places the differences were quite a lot in others not so. As this was the last gig of the tour the performances have a lot of energy. In my opinion a lot more than the live album.
The stage patter and in between song stuff just great. Funny moment seeing the band so big on the screen shows how stoned they were linda and denny especially. It was also great being able to see Linda and Jimmy alive at there peak.
Now I look forward to the Bluray of Rockshow and the box set of Wings Over America. Lastly the bad news if you missed it at the cinema its not likely to return.
A big reminder to all those in Australia. Paul McCartney and Wings Rockshow is screening for one night only this week at selected village, hoyts and independent cinemas . It is on thursday May the 16th and most sessions at at 6.30pm. Check local listings and dont miss it one last time on the big screen. The theatrical version screens with a 13 minute introduction from Paul McCartney himself that wont be on the upcoming dvd release.
After thursday Ill post a review of the screening.
This song is one of my favourites. I think it is everything a great love song should be, passionate great melody and kick ass vocal. I give you Paul McCartney Maybe im Amazed written about his wife Linda and recorded on his first Solo Album McCartney in 1970. This version is from a single from his live album Wings Over America which was a top 10 single. The video is from Rockshow coming to Bluray and cinemas very soon.
I am a huge Paul McCartney Fan I have seen him play nearly 10 times. I have a large collection of McCartney memorabilia albums and rare stuff. I have been collecting his archive releases so with much excitement getting the news Rockshow was coming out in cinemas and Bluray was a welcome one. This 1976 concert film of Wings at the absolute height of the powers, is a real treat. It has been fully restored from its 35mm print and judging by its trailer they have done a magnificent job.
For screening times world wide goto rockshowonscreen.com
On May 28th see’s the release of the Live album from the wings over the world tour.
It will come in many configurations .
and deluxe boxset
The box set is a stunner containing 4 books a dvd with a documentary about the tour and different merchandise reproductions from that tour. At US$140 it isnt cheap also considering the last box set in the series ram was under $100. But being the fan I am I cant resist it.